Provide a quality venue for Tesla to hold test-drives following a number of successful test-drive bookings at DBPC Polo in the Park 2015.
Tesla Motors was founded in 2003 by a group of engineers in Silicon Valley who wanted to prove that electric cars could be better powered than gasoline-powered cars. In 2012, Tesla launched Model S, the world’s first premium electric saloon.
TV and DVD player
Hard standing car parking areas
Tarmac private road with easy and direct access to main roads.
Vehicle charging points.
The test drive event was the second part of a staggered campaign for Tesla at DBPC. At DBPC Polo in the Park on Sunday 13th September 2015, Tesla had exhibitor space, allowing guests to view the new Tesla Model S.
A number of potential leads were gained and test-drives were booked to take place at DBPC two weeks after. DBPC also supported with e-shots to its database to encourage additional bookings.
Friday 2nd October
The Tesla team arrived on site at 08:00. The Clubhouse was chosen as a prestigious and welcoming environment for Tesla’s clients, and an excellent backdrop for the two vehicles.
Unlimited refreshments were available for Tesla’s guests in the comfort of the Clubhouse.
Tesla ran hour long Test Drives from the Clubhouse. Each driver was appointed an arrival time, and was greeted by the Tesla team. They were given the opportunity to take the vehicle out on site at DBPC, and then proceed onto public roads.
After the drive, both the driver and co-pilot returned to the Snaffles Lounge to relax and discuss the vehicle.
Laura Polson, Product Specialist, said “Polo in the Park was a great event and we collected a number of good leads. The Polo Club was ideal as a stunning venue with excellent nearby roads for showing off the cars.”